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Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored. In…

With a large number of active users spread across the world, messaging apps are slowly emerging as one of the most promising platforms for m-commerce. According to a study conducted by the global research firm TNS, almost 55% of global internet users are highly active on messaging apps like WhatsApp, Facebook Messenger and the popular China-based messaging app, WeChat. The…

 Promoting your Game App? Play it right!

The popularity of game apps isn’t exactly a new phenomenon. But looking at the rapid growth track of the international games market, the statement that ‘The game app industry is the next big thing’ stands valid even today. Going by numbers, eMarketer estimates that mobile games will account for 30.9% of the US mobile content market in 2015 and the US mobile game revenues (including both downloads and in-app purchases) will hit $3.04 billion.

Game Apps Blog

In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…

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