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The leading mobile conference, Global Mobile Internet Conference (GMIC) is back in India with its 3rd edition. With more than 4600 attendees, 45 exhibitors and more than 200 media representatives participating last year, this year GMIC is expected to get even bigger. In addition to Bangalore GMIC, this event was also held in Beijing, Tel Aviv, Silicon Valley, Jakarta, San…

Speed your way through the festive season! As a part of our festive and holiday season mobile advertising series, we’ve covered the top niche brand segments such as FMCG, Electronics and Lifestyle & Travel. To add to this list, we’re excited to take on the Automobile  sector  this time. For consumers, the festive or holiday season is the ideal time…

Add a spark of festivity to your brand campaigns! Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands. Lifestyle Brands To usher in the festive mood, people like to invest in lifestyle products for the essential 'look good-feel good' factor; they’re prepared to splurge on big…

Come August and you’ll see all the top electronics brands gear up with the best festive marketing campaigns to push their products and offers in the market. In fact from a sales perspective, the span of August - December is quite crucial for such brands. Every year, consumers eagerly look forward to the festive offers for buying their favourite gadgets.…

The world of mobile advertising has always been everything but static. As old ideas walk out of the play, something new and interesting always steps in. And what a better time to experience this than the festive season? Festive season is like a big bonanza for FMCG brands. Whether, it’s Pepsi, Cadbury, Dulux, Titan, L'oreal, Lakme, Godrej, Marico, or Britannia…

Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored. In…

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